Accell Group makes bicycles, bicycle parts and accessories. We are the European market leader in e-bikes and second largest in bicycle parts and accessories.
Well-known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe and Carqon. XLC is our brand for bicycle parts and accessories.
Jonas Nilsson, CEO: “The first half of 2025 shows that we are on the right track towards a
sustainable recovery, although there is still a great deal to be done. Our sales and operating
results for 2024 were impacted by one-offs and reflect the challenging market. We have
demonstrated resilience and begin to reap the benefits of our integration, becoming less
complex and more efficient. The strength of our brands is unparalleled and we see growth
in our Parts & Accessories (P&A) business as well as in key regions. These are strong signs
of our strategy execution and market recovery.
I’m very proud to see that Batavus, KOGA and Lapierre were recognised with several
awards, and we recently launched our first connected city e-bike, the Raleigh ONE. As we
approach the end of our Babboe recall, we continue to support the affected customers and
prepare for the launch of new models. In the first months of 2025, we have accelerated our
transformation, making solid progress on our key priorities: integration to become ONE
Accell, improving our operational performance, and driving growth in our core markets.”
Read more CFO CHANGE AT ACCELL GROUPAccell Group (Accell) appoints Mohammed Hassan as Chief Financial Officer (CFO). Mohammed joins Accell from Villeroy & Boch where he was the Chief Transformational Officer after the acquisition of Ideal Standard in early 2024. Mohammed worked at Ideal Standard for over ten years, of which the last years as group CFO. He has extensive experience in all aspects of finance, strategic planning and mergers & acquisitions, and was instrumental in the sale process of Ideal Standard. Axel Salzmann, who was scheduled to join as CFO per 1 May 2025, will not be able to take up the role due to unforeseen personal circumstances.
Read more TRANSITION OF CEO ROLE TO JONAS NILSSON COMPLETED; NEW CFO APPOINTEDHeerenveen, the Netherlands – Accell Group (Accell), a leading European manufacturer of bicycles, bicycle parts and accessories, announces that Jonas Nilsson has now officially taken over the helm as Chief Executive Officer (CEO), following the announcement made in January. Jonas has been with Accell since July 2023 as Chief Operating Officer (COO).
Read more BATAVUS EN KOGA VALLEN IN DE PRIJZEN BIJ RAI FIETS AWARDS 2025Batavus en KOGA, twee toonaangevende merken van Accell Group (Accell), zijn op 4 maart 2025 in de prijzen gevallen bij de RAI Fiets Awards 2025. De onafhankelijke vakjury prees de onder andere de goede rijeigenschappen van de KOGA E-F3 6.0 en de Batavus Senz Active Exclusive.
Read more ACCELL OPENT NIEUW KOGA EXPERIENCE CENTER IN HEERENVEENVandaag heeft Annemarie Jorritsma, voorzitter van de raad van commissarissen van Accell Group (Accell), het nieuwe KOGA Experience Center in Heerenveen geopend. KOGA, één van de unieke merken in het portfolio van Accell, heeft 50 jaar historie en staat bekend om zijn handgemaakte fietsen van topkwaliteit. Het KOGA Experience Center maakt de productie, inclusief het vakmanschap achter het merk, en de geschiedenis van de KOGA fietsen toegankelijk voor het publiek.
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