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ACCELL GROUP

Accell Group makes bicycles, bicycle parts and accessories. We are the European market leader in e-bikes and second largest in bicycle parts and accessories. 

 

Well-known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe and Carqon. XLC is our brand for bicycle parts and accessories.

News

Accell completes transformation and sees strong momentum with integrated platform and focused brand portfolio

16 APRIL 2026

 

Accell, a leading European manufacturer of bicycles and the largest distributor of bicycle parts and accessories in Europe, will present a sharpened portfolio and new models of its iconic brands Raleigh, Lapierre, Haibike, Batavus, and Winora during its European Dealer Days in June 2026. Held at De Fietser in Ede, the Netherlands, the event will give dealers a first look at key product innovations for 2027 and commercial initiatives for the upcoming season.

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Accell secures additional funding and realises debt reduction

18 FEBRUARY 2026 Accell Group (Accell or the Group), a leading European manufacturer of bicycles, and the largest bicycle parts and accessories dealer network in Europe, today announced a major milestone in its transformation, with new funding and a substantial debt reduction.

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VAN NICHOLAS SOLD TO ITALIAN BIKE MANUFACTURER VELO-CE

January 6, 2026 - Accell today announces the strategic sale of Van Nicholas, its titanium-specialist bicycle brand, to the Italian premium manufacturer Velo-ce. This sale streamlines Accell’s portfolio, removes overlap and ensures focus on brands with category depth, brand strength and geographic reach.

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ACCELL ADVANCES TRANSFORMATION PLAN WITH HEERENVEEN SITE CHANGES

Heerenveen, the Netherlands – Accell, a leading European manufacturer of bicycles, bicycle parts and accessories, is shifting the focus of its Heerenveen site as the next step in its Transformation Programme. Heerenveen will evolve into a strategic hub, focused on core capabilities such as design, engineering and support functions. Manufacturing will be phased out of Heerenveen and integrated into the existing manufacturing footprint. Closing of the factory is anticipated by the end of Q1 2026.

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ACCELL BICYCLE BRANDS SHOW RESILIENCE WHILE CORPORATE TRANSFORMATION CONTINUES

Jonas Nilsson, CEO: “The first half of 2025 shows that we are on the right track towards a sustainable recovery, although there is still a great deal to be done. Our sales and operating results for 2024 were impacted by one-offs and reflect the challenging market. We have demonstrated resilience and begin to reap the benefits of our integration, becoming less complex and more efficient. The strength of our brands is unparalleled and we see growth in our Parts & Accessories (P&A) business as well as in key regions. These are strong signs of our strategy execution and market recovery.

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