January 6, 2026 - Accell today announces the strategic sale of Van Nicholas, its titanium-specialist bicycle brand, to the Italian premium manufacturer Velo-ce. This sale streamlines Accell’s portfolio, removes overlap and ensures focus on brands with category depth, brand strength and geographic reach.

Heerenveen, the Netherlands – Accell, a leading European manufacturer of bicycles, bicycle parts and accessories, is shifting the focus of its Heerenveen site as the next step in its Transformation Programme. Heerenveen will evolve into a strategic hub, focused on core capabilities such as design, engineering and support functions. Manufacturing will be phased out of Heerenveen and integrated into the existing manufacturing footprint. Closing of the factory is anticipated by the end of Q1 2026.

Jonas Nilsson, CEO: “The first half of 2025 shows that we are on the right track towards a sustainable recovery, although there is still a great deal to be done. Our sales and operating results for 2024 were impacted by one-offs and reflect the challenging market. We have demonstrated resilience and begin to reap the benefits of our integration, becoming less complex and more efficient. The strength of our brands is unparalleled and we see growth in our Parts & Accessories (P&A) business as well as in key regions. These are strong signs of our strategy execution and market recovery.

Accell Group (Accell) appoints Mohammed Hassan as Chief Financial Officer (CFO). Mohammed joins Accell from Villeroy & Boch where he was the Chief Transformational Officer after the acquisition of Ideal Standard in early 2024. Mohammed worked at Ideal Standard for over ten years, of which the last years as group CFO. He has extensive experience in all aspects of finance, strategic planning and mergers & acquisitions, and was instrumental in the sale process of Ideal Standard. Axel Salzmann, who was scheduled to join as CFO per 1 May 2025, will not be able to take up the role due to unforeseen personal circumstances.