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Accell Group provides strategic and financial update

COMPANY TAKES MAJOR STEPS IN ACCELERATED EXECUTION OF ON-TRACK GROWTH STRATEGY AND US BUSINESS WILL BE RUN AS A SEPARATE AND NON-CORE BUSINESS


HEERENVEEN (THE NETHERLANDS), 18 DECEMBER 2018 – In an update on its recently sharpened ‘Lead Global, Win Local’-strategy, Accell Group N.V. today announces new steps to create a more performance focused, consumer centric bicycle and bicycle parts company. The most important decision is to focus on our European business and to run our US activities as a separate and non-core business. The main reason for this is to focus on elimination of profit dilution as well as to focus on the core business. Also other steps have been taken to roll out the strategic plan.

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