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Accell Group acquires US-based mobile service company Beeline Bikes

HEERENVEEN (THE NETHERLANDS), 28 March 2018 – Accell Group N.V. today announces the increase of its minority stake in Beeline Bikes to 100%. Beeline Bikes (www.beelinebikes.com) is a pioneering mobile bike service company based on a franchise concept that delivers a turn-key sales, service and data collection solution tailored for Independent Bicycle Dealers (IBD’s) in North America. The acquisition perfectly fits Accell Group’s strategy to offer mobile bike services as part of its consumer centric omni-channel model. Financial terms of the transaction are not disclosed.

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