Board of Directors

Mr. Ton (A.H.) Anbeek (1962) (CEO)

Mr. Anbeek joined Accell Group at the end of 2017. Mr. Anbeek (1962) studied Business Administration at Rotterdam’s Erasmus University and Organisational Psychology at Utrecht University. He started his professional career in 1987 at Unilever, where he held various positions in marketing and sales at various operating companies in the Netherlands and abroad through to 2006. These positions included Global Marketing Director for all Unilever fabric softener brands and Managing Director Unilever Mahgreb S.A. (Libya, Tunisia, Algeria, Morocco and Mauritania). In early 2007, he joined Royal Auping B.V. in Deventer as the company’s General Director. From 2010 through October 2017, Mr Anbeek held the position of CEO of Beter Bed Holding N.V. Ton Anbeek has experience in the field of marketing, sales, retail and omni-channel e-commerce.




Mr. Ruben Baldew (1977) (CFO)

Mr. Baldew joined Accell Group on November 1, 2018 as Chief Financial Officer. Ruben Baldew (1977) studied tax law at Leiden University and completed a post-doctoral programme to become a qualified register controller at Maastricht University. He started his professional career in 2001 at Unilever, where he held various financial positions in different countries. He has worked as finance partner in the supply chain, procurement, marketing and sales. He was among others financial director for the European laundry detergents and care products supply chain and later he became financial director of Unilever Benelux. Until recently, he was financial director of Unilever Thailand. In addition to his financial responsibilities, in these latter roles he was closely involved in IT matters, in areas including ERP and CRM.




Mr. Jeroen J. Both (1964) (CSCO)

Mr. Both joined Accell Group in 2015 as Chief Supply Chain Officer. After studying Economics at Groningen University, he began his professional career in 1989 at British American Tobacco. Mr. Both held various positions in supply chain, procurement and production at the company. He has extensive international experience, in both western and eastern Europe, as well as in Asia, where he was supply chain director and in charge of the introduction and management of British American Tobacco’s central supply chain organisations in Moscow and Singapore.