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Management Board

Mr. Tjeerd Jegen (CEO)

Tjeerd Jegen joined Accell Group as Chief Executive Officer on 1 November 2023.

Tjeerd is a seasoned CEO with more than 25 years of expertise in global retail companies, having worked in senior roles in Europe, Asia and Australia. Tjeerd joins Accell Group from Takko Fashion, one of the leading European discount apparel brands with close to 2,000 stores active in 17 countries. In this role, Tjeerd successfully executed a growth strategy, driving physical expansion, digital expansion, marketing and brand awareness. Previously, Tjeerd headed iconic Dutch retail chain HEMA. In this position, Tjeerd built HEMA into the leading Dutch value retailer and was instrumental in expanding the company's international presence and driving its sustainability agenda. Prior to joining HEMA, Tjeerd managed British supermarket chain Tesco as COO in Thailand and as CEO in Malaysia. He also led Australian supermarket chain Woolworths for over four years. 



Mr. Toine van Doremalen (CFO)

Toine van Doremalen joined Accell Group as Chief Financial Officer on 5 June 2023.

Toine has an impressive track record and international experience in finance and executive leadership roles, having lived and worked in Europe, The United States and Asia. With a career spanning over two decades, he has proven to be an expert in integration, transformation and value creation and has demonstrated exceptional financial acumen and a deep understanding of operational excellence. Toine has held various financial leadership positions at Philips and most recently he was CFO of LeasePlan. 




Mr. Jonas Nilsson (COO)

Jonas Nilsson joined Accel Group on 1 July 2023 as Chief Operating Officer. 

Jonas brings a wealth of experience and a proven track record in product development, operational management, and executive officer leadership roles from many years in the automotive sector coupled with several years in consumer goods industries. Jonas has over
25 years of relevant experience in different industries, and he has enjoyed multiple home base countries. This diverse background has endowed him with a deep understanding of operational excellence, supply chain management, strategic decision-making and general management.