About us
Mission and strategy
Accell Group’s ambition is to be a trendsetter in the field of development and sale of
sustainable consumer goods for short-distance mobility, fitness and active recreation. In
doing so, Accell aims to achieve the following:
-
a stimulating environment for its employees;
-
a pro-active response to sustainable trends, such as ‘more exercise and healthier living’;
-
a healthy and sustainable return for its shareholders.
In practical terms, this mission translates into the following strategic premises:
- creating innovative and distinctive products and services that appeal to consumers;
- positioning, promoting and further developing strong brands, by combining locally strong
brands, often with a long history, with international top brands, to offer the consumer the
most complete range of options possible; - supporting the expert retail trade in their sales to consumers;
- organic volume growth by increasing the market shares of the existing brands and the
realisation of turnover growth through the introduction of innovative high-grade products,
with Accell Group making above-average investments in R&D; - gaining complementary business, through acquisitions and other means, to realise further growth;
- utilising the synergies of the companies within Accell Group;
- investing in the skill and know-how of its employees;
- operating with the greatest possible consideration for people and the environment;
- consistently managing costs and revenues to improve operational margins.
Accell Group has leading positions in the Netherlands, Belgium, Germany, France, Finland
and the United States. Accell Group’s ambition is to further strengthen these positions
and gain leading positions in other countries in the future.
About us