About us


Mission, strategy and objectives

Accell Group’s ambition is to be a trendsetter in the field of development and sale of sustainable consumer goods for short-distance mobility, fitness and active recreation.

Accell Group’s mission translates into the following strategic premises:

  • consistently introducing innovative and distinctive bicycle and fitness products and services;
  • positioning, promoting and further developing strong local
  • brands and international top brands; supporting the retail trade in their sales and services to consumers;
  • realizing growth through organic growth as well as through acquisitions;
  • investing above-average in R&D within the bicycle industry;
  • responding pro-actively to sustainable trends, such as ‘more exercise and healthier living’;
  • utilizing the synergies of the companies within Accell Group; investing in the skills and know-how of its employees;
  • operating with the greatest possible consideration for people and the environment;
  • consistently managing costs and revenues.

    Accell Group aims to achieve the following objectives:

  • an improvement of operational margins;
  • a healthy and sustainable return for its shareholders;
  • a stimulating environment for its employees;
  • an increase of the market shares of the existing brands;
  • a continuous reinforcement of its leading positions in the various countries;
  • a larger geographic reach and gaining complementary business;
  • a most complete range of choice possible for consumers;
  • a healthy financial position